Taylors Bulbs have launched a new point of sale kit which their customers will have the option to use this autumn. The kit contains 6 new banners which are designed to sit on the bulb pre-pack stands or slat wall to add interest and consumer information.
The banner categories are:
- Wild Garden
- Tulips
- Planting Bulbs
- Layered Planting
- Daffodils
- Crocus
Then new banners are printed on “supertuff” material, and each banner is hole punched so they can be hung, or cable tied to stands or slat wall pegs.
Ian Clark, National Accounts/Marketing manager said “We had been sending out poster kits to customers for many years, but we had been finding that quite a lot of retailers hadn’t been able to find a suitable use for these within their bulb displays. We felt there was a lack of informative point of sale material within our offer and we wanted to add something that would liven up the traditional “back wall” of bulb packs. We wanted to give some basic consumer information and inspiration whilst making sure we didn’t make bulb planting sound difficult or complicated. We suggest combining the new banners with our existing header boards to create a joined-up look. We look forward to seeing the new banners in garden centre displays up and down the country this autumn!”